Visual Communication Theory and Principles (11062)

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Visual Communication Theory and Principles

Available teaching periods	Delivery mode	Location
View teaching periods	On-campus	Bruce, 秘密直播 South Bank, QLD UC College, Bruce, ACT
EFTSL	Credit points	Faculty
0.125	3	Faculty Of Arts And Design
Discipline	Study level	HECS Bands
School Of Design & Built Environment	Level 1 - Undergraduate Introductory Unit	Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021)

Introduction

This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify functions of visuals in communication;
2. Develop visualisation skills and techniques for solving visual communication problems; and
3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

8602 Introduction to Graphic Design Practice.

Assumed knowledge

None.

Availability

Year	Location	Teaching period	Teaching start date	Delivery mode	Unit convener
2026	Bruce, 秘密直播	Semester 1	16 February 2026	On-campus	Dr Mehves Cetinkaya Sendas
2026	South Bank, QLD	Semester 1	16 February 2026	On-campus	Mrs Ola Pak
2026	UC College, Bruce, ACT	UC College Trimester 2	29 June 2026	On-campus	Miss Swarali Sidhaye

Timetable

Not available

Resources

Required texts

Recommended readings and other materials will be available on UCLearn (Canvas).

Assessment requirements

Submission of assessment items

Extensions & Late submissions

Artificial Intelligence

Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:
1 the Unit Convener has authorised GenAI use for that assessment
2 the student uses GenAI in the way that the assessment instructions allow
3 the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
Library Guide provides further information, including how to reference GenAI.

Special assessment requirements

Assignment 3 requires printing of the poster work developed.

Academic integrity

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the , , and University of 秘密直播 (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Student responsibility

Learner engagement

Inclusion and engagement

Participation requirements

It is advised to attend the unit regularly in order to understand the full subject.

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