Channel Planning and Selection (12222.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus |
Bruce, ÃØÃÜÖ±²¥ |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts & Communication | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Identify the stages of the media and channel planning process in both Australian and international contexts;
2. Analyse different communication channels to identify their strengths and weaknesses including traditional media, digital media, out-of-home advertising, and experiential marketing; and
3. Apply media planning tools and software to plan and execute media campaigns.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
Students must have passed 24 credit points.Corequisites
None.Incompatible units
None.Equivalent units
11098 Media Analysis and PlanningAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, ÃØÃÜÖ±²¥ | Semester 1 | 16 February 2026 | On-campus | Mr Shaun Cheah |
Required texts
Other readings for this unit will be provided on the Canvas site
Education resources will be made available as e-resources from the Media Federation of Australia
Submission of assessment items
Extensions & Late submissions
Artificial intelligence
Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit, except for Studiosity Writing Feedback Plus.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:
- the Unit Convener has authorised GenAI use for that assessment
- the student uses GenAI in the way that the assessment instructions allow
- the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The Library Guide provides further information, including how to reference GenAI.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the , , and University of ÃØÃÜÖ±²¥ (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Online quizzes (Assessment 1) will be made available in the first 10 mins of each tutorial.
Missing allocated tutorials for Assessment 2 (Publisher/Media Rep Presentation) without prior arrangement with the unit convener will be graded as not having presented.
Required IT skills
Basic Excel and Word. Knowledge of Roy Morgan (Asteroid) software
Work placement, internships or practicums
None
